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Korte biografie

CEO of Saatchi & Saatchi Brussels.


I have a Master in economics and a Vlerick Management School MBA. Already more than 25 years active in advertising and marketing. In1991 I started my own agency, Quattro, that became the Belgian agency of Saatchi & Saatchi in 2002.

Today I am CEO of Saatchi & Saatchi Brussels: 40 people with clients like P&G, Leonidas, Carrefour, Belgian Roadway Safety, Landbouwkrediet, Lexus, CD&V, Fost+, Rail1 amongst others. Member of the European Management Board of Saatchi & Saatchi Europe.

From 1996 to 2001 I was president of the Belgian Marketing Foundation. Today: Master Marketeer, president of the Belgian Advertising Council and vice-president of the Flemish Liga against Cancer (Kom Op Tegen Kanker). Professor and speaker on several occasions.


Interested in marketing, advertising, travelling, football, jogging, friends, Sharon Stone, Landfill, Van Morisson, Madeleine Peyroux, Lloyd Cole, Oostduinkerke, society, politics.